App Store Loses Favor As 70% Of Apps Globally Downloaded Via Google Play

App Store loses favor as 70% of apps globally downloaded through Google Play, which celebrates its tenth birthday subsequent week. Information from app market knowledge analytics firm App Annie reveals that there have been 330 billion apps downloaded from Google Play within the first decade of its existence. That is nearly double the 170 billion downloaded from rival Apple App Store,

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Bertrand Salord, vice chairman of promoting at App Annie, says Google Play’s success is essentially aligned with the success of Andriod. “Google Play is carefully linked with Android,” he explains. “Exterior of China, it’s the first app retailer for Android gadgets. And there’s an enormous number of Android gadgets, together with an incredible quantity which might be very inexpensive. Due to this, the market share of Android gadgets is notably larger than for Apple gadgets — which are typically on the larger finish of the market. The sheer variety of Android gadgets and the combination of Google Play on these gadgets – outdoors of China – has led to unbelievable success for Google.

“When it comes to necessary milestones, 2012 was an necessary yr for Google Play. Google rebranded the shop from Android Market, merging with content material from Google Music and Google eBook Store, and growing the scale of apps that could possibly be hosted. This allowed for extra content-rich, interesting apps to be provided by way of the service.”

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Relating to cash, nevertheless, issues aren’t wanting as spectacular for Google, over $85 billion has been spent in Google Play since 2012, whereas the most recent figures for the Apple App Store present it took $130 billion between July 2010 to December 2017. Google Play has a higher market to work on to get these figures upped. It is going to be fascinating to see how the 2 platforms will compete for enterprise over the subsequent decade.

 

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