App Marketing Promotion Strategy – Hong Kong, Macau and Taiwan ASA Data Roundup

Hong Kong ranks first with 5,281 products in long-term placement, followed by Macau with 4,923 products, and Taiwan with the lowest number of products at 4,889.

Table of Content

The number of more active products in the three regions is very similar because developers generally choose to place in these three regions at the same time, for two main reasons.

1. The three regions of Hong Kong, Macao and Taiwan are not very large in terms of user volume alone.

The target users in Hong Kong, Macao and Taiwan are more repetitive and the text language is more uniform, so it is possible to directly place 3 regions in one ad at the same time, and the workload is not much different from placing only one region.

The data also supports this inference

Among the products advertised in Hong Kong, Macau and Taiwan, 3,376 products were placed in 3 regions at the same time, accounting for 60% of the total number of products placed in each region.

The number of products advertised in 2 regions is even higher, with 3781 in Australia, 3969 in Hong Kong and Taiwan, and 3996 in Hong Kong and Macau.

These figures mean that only 30% of the products in the three regions of Hong Kong, Macau and Taiwan have chosen only one region for placement.

Travel App is in the top 5 of popular bidding categories

 

Among these products with ASM, except for games, the top 5 categories of apps are: education, tools, efficiency, photography and travel.

The first four categories have more products placed in them, which is understandable because they have better data in terms of conversion or cost. But why are there so many products placed in Hong Kong, Macau and Taiwan when travel is a category with greater than average costs and lower conversions than most categories?

Tourism is a major industry in Hong Kong, and more than 1 million people in Hong Kong are engaged in related work, so tourism products are more competitive in Hong Kong; while the hottest industries in Macau and Taiwan are gaming and cultural industries, both of which also drive the development of tourism, so tourism products account for a larger proportion of the products placed in Hong Kong, Macau and Taiwan.

VPN – the most competitive keyword

We intercepted the top 10 hot words in each region, among which VPN industry words and related words are the most competitive in Hong Kong, Macau and Taiwan. 2,835 products (without de-emphasis) in Hong Kong alone have placed keywords related to VPN.

This is because VPN has a wide range of uses, such as speeding up access to foreign websites, protecting personal privacy information, and solving remote connection problems of corporate networks, which are often used by everyone and have a large volume of relative users.

From the classification point of view, social and efficiency keywords appear most frequently, and the traffic of such words will generally become the object of competition for all classifications, and not only limited to this classification.

In terms of keyword attributes, there are more products competing for industry words (e.g. dating, dating app, music, etc.) and brand words (e.g. google, youtube, etc.) among the hot words.

Summary

The number of products with ASM in Hong Kong, Macau and Taiwan is very close, because most products are placed in 3 regions at the same time.

The 5 categories where ASM is more active are: education, tools, efficiency, photography and travel.

VPN’s industry terms and related terms became the most competitive bidding hot terms in Hong Kong, Macau and Taiwan.

The competition for keyword traffic in the Social and Efficiency categories is not limited to this category, but other categories are also competing. Highly hot industry terms and brand terms are important competition for many products.

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