How To One-Up Your Event Marketing With A Mobile App

In partnership with the East Coast Music Affiliation, We designed and launched an revolutionary app for iPhone and Android music followers. This case examine describes how we labored collectively and what we completed.

The East Coast Music Affiliation has a novel mission: to foster, develop, promote and have fun East Coast Music and its artists regionally, regionally, nationally, and interna- tionally. Its Eastlink East Coast Music Week has grown to develop into a must-attend occasion within the Canadian music scene and features a 5 day competition, an business convention, and awards present.

The Imaginative and prescient

  • To advertise Eastlink East Coast Music Week 2013, together with a competition that options Atlantic Canada’s main musicians, an business convention welcoming delegates from all around the world, and the awards gala.
  • To extend occasion attendance and participation by giving attendees a straightforward method to create their very own schedule of must-hear occasions—earlier than and in the course of the competition—and unfold the phrase utilizing Fb and Twitter.
  • To generate in-app music gross sales whereas constructing an ongoing, linked group of music followers, artists, and business gamers. This consists of previewing, buying, and social sharing of songs and movies.

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The Problem: How To Go Mobile

We began by asking the fitting questions. The ECMA had a robust digital technique already, and we collaborated on numerous cellular approaches. Listed below are just some questions that the ECMA crew answered with our assist:

“We all know our viewers is cellular and social, however how can we use the facility of cellular apps and social media to ship on our mission?”

“How can we make our annual occasion much more profitable? How might we enhance attendees, gross sales, sponsorships, and group?”

“In the end, how can we promote and have fun East Coast Music and our artists—each throughout and after our 5 day competition?”

These questions helped us make clear the actual necessities. The ECMA wanted an app to advertise their member artists to followers all yr lengthy, to extend social sharing and connections, and to supply attendees of Eastlink East Coast Music Week 2013 an efficient digital occasion instrument.

The Method

It grew to become clear that the ECMA’s distinctive imaginative and prescient and necessities would require an skilled crew to collaborate, design, and ship an app for each iPhone and Android.

ECMA: We selected to construct a local app to make use of the smartphone’s full capabilities together with entry to the person’s calendar, fast sharing, digicam, GPS, and offline use. After seeing the work that We had carried out for occasions much like our personal, we had been assured in selecting them to create this app.

The Design

We used our iterative design and improvement course of to give attention to the important options, with out attempting to lock down all necessities up entrance. Each Wednesday, we delivered a demo to the ECMA and received their fast suggestions. This weekly follow saved a variety of time by maintaining our groups aligned on the fitting priorities.

The Implementation

ECMA: Beginning within the preliminary design part, the weekly conferences and fixed e-mail communication between our groups saved the method transferring ahead. We targeted on digital technique and promotions, whereas We managed all the technical supply actions, together with direct coordination with different vendor groups that contribute to our digital presence

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The Outcomes

ECMA: This isn’t your common competition app. This intuitive app helps music followers uncover the perfect and brightest of East Coast artists in a extremely visible and dynamic approach—on a number of platforms. An artist taking part in with an app prototype commented that it was like every artist has their very own app inside ours, which is a large thrill.

For Eastlink East Coast Music Week 2013, the app consists of the total schedule and programming with direct hyperlinks to buy tickets and occasion passes.

The app additionally has in-app previews and buying of songs and movies, social sharing options, “add to calendar” scheduling, mapping, and information feeds associated to awards and occasions.

The Expertise

Working with us has been a incredible expertise. They’re environment friendly, skilled and inventive, they usually perceive what it’s that the East Coast Music Affiliation is doing: selling our East Coast artists!

With our new digital advertising and marketing plan we wanted to achieve a broader spectrum of individuals. We understood this want and guided us by means of the venture with ease. We made positive to test in with us weekly to replace us on the method and permit us to have enter on the design all through the app’s improvement.

From starting to finish our questions and considerations had been dealt with shortly and effectively and their dynamic strategy to this app created one thing that our viewers might actually join with.”

 

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