Lapse, the social app that lets customers type teams and collaborate cross-groups simply raised $11 million in a seed funding spherical led by Octopus Ventures and GV.
The app is totally different to different social photograph apps in that customers can, for instance, take collective rolls of 36 images which can be solely proven to the group.
Up to now, Lapse has raised $12.4 million in funding.
When it launched in September 2021, 10,000 customers joined the app for a beta testing spherical and one other 150,000 joined a waitlist for membership.
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Given the excessive stage of curiosity it was solely a matter of time earlier than Lapse would appeal to a bigger viewers.
“Lapse is a next-generation personal social community, launched at a time when shoppers are basically rethinking their relationship with conventional gamers,” stated Matthew Chandler, supervisor at Octopus Ventures. “With Lapse, the buyer is not the product. This dramatic shift in mentality allows customers to speak freely in personal teams, and to offer in-the-moment photographs of their lives. The product design additionally means customers not have the social pressures of portraying themselves a sure manner and are as an alternative inspired to be genuine, which has a profound influence on the way in which we talk. We’re extremely excited to accomplice with Dan and Ben as they construct the fashionable platform for image-based reminiscences.”
It appears Lapse fills the hole that social apps like Instagram and TikTok are leaving – a community-curated really feel. Whereas TikTok and co undergo from loads of poisonous content material offered by single moderators or creators, the thought with Lapse is that social interactions are extra significant as a result of they’re restricted to teams. It’s a bit like audio app Clubhouse in that sense. Solely contributors on Lapse have extra equal weighing by way of their group membership.
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The app was based by brothers Dan and Ben Silvertown who travelled to Vietnam collectively and shared a digital camera to doc their expertise.
Lapse is predicated on the identical precept – customers take images collectively somewhat than individually.
The app continues to be in beta mode as of proper now, however utilization is already fairly respectable with 15% of these downloading the app additionally utilizing it.