MBaaS: 5 Solid Parse Alternatives 2021 (+5 More for Mobile Games!)

A bit more than half a year has passed since Parse has retired, leaving us just with their open-source Parse Server. This has not been an easy transition, even though many tools emerged to meet the demand of mobile developers to migrate their data from Parse to alternative services, and the company itself has provided a database migration tool.

What we are certainly missing the most is essential functionality for mobile app marketing – push notifications. Although several tools are providing this solution separately, having a complete and all-inclusive CRM tool is something that all app developers are craving.

So, today we are going to take a look at the best Parse alternatives 2021 – services providing solutions for apps database and push notifications.

Parse Alternatives for MBaaS (2021 Update)


As if Parse never left – SashiDo is based on top of Parse Open Source and equipped with extra features like Cloud Code, Background Jobs, LiveQueries, NodeJS App Hosting, Database Optimization, and of course, Push Notifications. In our opinion, is one of the best MBaaS options in the market. Amazing product and lovely support! Sign up now and get 30 days free, we think it’s a very good alternative!

The guys from Sashido are already planning to release even more awesome app marketing features like Localization and A/B testing of Push Notifications, Automated messages, and App Usage insights.

Firebase is a powerful tool acquired by Google (no surprise!) and providing Parse-like functionality to develop and test an app, grow and engage its audience.

Solution for Android developers

Firebase is probably the easiest solution for Android developers as it provides effortless integration with other Google services like App Indexing, Analytics, AdMob, and AdWords.

It is offering various products to provide solutions to app development challenges: creating Onboarding Flows, customizing the “welcome back” screen, Launch new features progressively, starting by a small percentage of your users as testers, Follow the user journey across the device, Add chat to your app with Realtime Database and Cloud Messaging, Optimize ads based on user behavior with Remote Config, Analytics and AdMob integration. And even process third-party payments without a server!

Kumulos is a self-proclaimed best Parse alternative, offering a robust and easy-to-use service with a good balance of price and functionality. Oriented at mobile app agencies, it allows clients to manage their own app content through Client Portal.

Realtime Database

Push Notification service allows managing push campaigns in-house or turning the control over to the agency’s clients through a Client Portal, allowing them to manage their own push campaigns and see the results in terms of open rates, unsubscribe rates, etc. Kumulous’ white-labeled portals help agencies answer the most common questions of their clients about user base and location, engagement, performance in the app stores, and more. The reports can be branded as agencies and set for automatic sending.

Besides, Kumulos handles MBaaS setup and app management, allowing to build a server-side infrastructure for an app and avoid monotonous backend coding and setup. The ideal use cases is agencies or developers with many apps, who want to keep them all within one easy and scalable backend infrastructure or hook it up to the existing databases.

Services start from as little

Backendless provides all kinds of services needed to build and scale mobile apps: cloud backend, hosting to run NodeJS scripts or use just as storage, API engine for scaling up, tracked usage analytics, and a marketplace with different features packs, code generators, etc.

At the app marketing level, Backendless offers user management and analytics, geolocation messaging, and push notifications. Push notifications can be published from the web and mobile apps, developer consoles,s or a custom business logic. The core of Backendless services is in its APIs, and each of the provided APIs can be extended with customers’ own code to do anything that an app needs.

Amazon AWS Mobile Hub + Pinpoint

Amazon offers a great portfolio of services (multi-platform support, CDN, device testing, etc) combined in a single package tailored for mobile apps. It allows to quickly configure all the features needed for a mobile business, such as backend logic, data storage, content delivery, user authentication, messaging, and analytics.

User analytics and engagement solutions are provided by Amazon Pinpoint. It allows to run engagement campaigns across multiple channels (push notifications, SMS, email), understand user behavior, and work on segmenting and targeting the right users. Advanced analytics allow tracking the results of your campaigns.

Going with Amazon AWS Mobile Hub will provide you with high scalability and a great company of top apps, such as Airbnb, Netflix, Periscope, or Tinder.

Pricing: Pinpoint is free up to 5,000 targeted users per month, 1M push notifications, and 100M events. When using the AWS Mobile Hub, you only pay for the services you use, and each service has a free tier available.

Final thoughts about MBaaS and Parse alternatives for 2021

There are many other great Parse alternatives in the market, focused on different types of services, be it MBaaS, app analytics, user engagement, hosting or open source solutions. We are sure that most of the developers have already made their choice, but we hope that this list will still be useful for new developers or those who are planning to change the infrastructure they are currently using.


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