Roblox: Taking the Adventure to the Real World

Roblox is a name that many parents are familiar with. This game is a virtual universe where users can both play and create. As there are so many creators, the game offers a very unique and non-repetitive experience.

Especially during the pandemic, the game increased in popularity (which was already high, to begin with) even more. Being stuck at home, it is likely that children enjoyed their time in this virtual world rather than coming out of their room.

The Trend of Estimated Monthly Active Users for Roblox in the Us

As we can see with our Market Intelligence tool, the number of estimated monthly active users of the app has been steadily increasing since October. Especially around Christmas, we can observe a spike in their estimated users.
This popularity naturally results in an increase in the company’s market value. Roblox is currently valued at 29.5 billion dollars and plans to go public in the near future according to CNBC. The game also seems to have a pretty good public image, both parents and children seem to approve of it.

Review Breakdown for Roblox

The Reviews tool allows us to get an overall understanding of the feedback on an app. Roblox seems to be getting lots of positive reviews from its users. Nearly two-thirds of all their reviews are 5-star. Their overall rating is 4.30 which is also very impressive.

Most Mentioned Keyword Analysis

Responding to feedback is critical for app developers. Engaging with user recommendations allow developers to demonstrate that they are actively maintaining their app while also showing that they value the opinions of their users.

Most Mentioned Keyword Analysis tab allows us to see if there are any emerging patterns within our reviews. Thus, if bad reviews seem to be connected to certain keywords, actions can be taken to improve our app.

In the case of Roblox, we can see that positive reviews frequently include words such as “fun”, “love”, and “great”. There seems to be no obvious pattern of keywords for negative reviews.

Financial Technology (FinTech) apps are rapidly increasing their popularity.  Any app that makes financial processes easier is considered to be a FinTech app. We have sorted the top 10 finance apps by downloads in the U.S Google Play Store & App Store. Additionally, we also looked at changes in these charts between November and December 2020.

App markets are great places to observe human behavior. Another trend that seems to be getting traction is investing in Bitcoin. In case you missed it, the cryptocurrency reached a new all-time high, hitting 35,000$ as of January 6th. Consequently, apps that allow users to trade Bitcoin are also becoming popular.

Coinbase is one of those apps that is rapidly increasing its user base thanks to the popularity of cryptocurrency trading. Top 10 finance apps charts include apps that are relatively stable as they are major players in the field. Thus, Coinbase captured our attention by making an entry into these charts. So how did Coinbase manage to secure a spot among the top finance apps? Let’s take a closer look, using MobileAction’s app market intelligence tools.

Category Rankings

Taking a look at Coinbase’s Category Rankings, we can see that the app is increasing its share in the App Store. Even though the app was already ranking high amongst the top free finance apps, recently they have been increasing their overall ranking as well. During the last month, they managed to increase their overall rankings by 38 spots, securing their place as the 51st app in the overall charts. This sudden increase in category rankings indicates that the popularity of the app is increasing. It will be interesting to observe the rankings of the app as Bitcoin keeps increasing its value.

Ad Intelligence

As cryptocurrencies are increasing in popularity, apps such as Coinbase will naturally increase their organic downloads. In the next section, we will take a closer look at the ASO health of the app.

However, utilizing paid growth is important for growth is still important. Top Advertisers is the perfect tool to discover changes in paid growth strategies. In the case of Coinbase, we can see a dramatic increase. The app climbed 698 spots in the Top Advertisers chart, indicating that they are increasing their efforts in the paid growth aspect. Using the Top Creatives tool, let’s conduct a mini creative analysis on Coinbase.

As we always emphasize in our posts, keeping up with trends is crucial for your app business. These trends do not only include app store related factors, they also include the developments that happen in the real world. Coinbase certainly paid attention to developments, as they released this creative soon after Bitcoin hit an all-time high. “Bitcoin is at an all-time high” is a very clear statement with the potential to capture the attention of many people. Even those who are not even slightly interested in cryptocurrencies.

Yet another important practice for any creative strategy is diversification. By displaying different features of your product in creatives, you can potentially increase your tap-through-rates. Coinbase also includes resources and news for new-comers to increase their crypto-knowledge.  This way they can target both seasoned traders as well as people who are just starting.

ASO Report of Coinbase

When we look at its ASO Report, it is clear that Coinbase is an organically strong app. A visibility score of 90 is very respectable and suggests that it is rather easy to come across this app if you search for related keywords.

Coinbase is currently ranking for 2568 keywords. For 462 of these keywords, they are ranking first. To get a better understanding of the source of their organic downloads, let’s take a look at the Keyword Intelligence tool.

Keyword Intelligence for Coinbase

Some applications already have strong brand names such as Walmart. In our Top 10 Shopping Apps Worldwide for November 2020, we analyzed how such brand names can result in incredible amounts of downloads. Walmart was ranking for considerably fewer keywords, however, because people were directly searching for the brand name, their app was organically strong. Thus they did not need an aggressive paid growth strategy.

In the case of Coinbase, we can see a different situation. They are receiving approximately 29 percent of their organic downloads from their brand keyword. The rest of the organic downloads come from generic keywords that are used to search for apps in the category. By ranking on different keywords such as “bitcoin”, “blockchain”, “crypto” and more, Coinbase was able to increase its popularity. Once again demonstrating the importance of a solid ASO strategy.

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