Whereas progress is extra widespread all over the world on Android, iOS dominates the US market share in ecommerce, comprising roughly one-quarter of the market, primarily based on AppsFlyer’s information.
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The US includes one-third of world ecommerce consumer acquisition (UA) budgets at over $18 billion in H2 2020 and H1 2021 mixed. That is because of the US’ huge scale and a very excessive value of media.
Scale performs a bigger function than the price of media in growing markets like Brazil and India whereas the other is true for developed markets like Germany and Japan.
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AppsFlyer additionally discovered that app installs are up 36 p.c YoY in comparison with pre-pandemic ranges, with 2021 in-app spending having peaked in March with a 156 p.c enhance over March 2020. Moreover, the 2020 COVID-19 app set up surge surpassed the vacation rush, which begins in November, by 8 p.c.