
App tracking transparency on iOS does not appear to impact mobile game performance
Many assumed that with Apple’s App Tracking Transparency going into effect, we would see a significant decline in iOS game performance because […]
Many assumed that with Apple’s App Tracking Transparency going into effect, we would see a significant decline in iOS game performance because […]
Everyone is more or less familiar with Customer Experience. It’s a term that is the measure of how a customer feels […]
App marketing has many moving parts, and marketers must also create multiple journeys to reach and retain consumers on their […]
In the news, you may have heard the term NDA, which is a non-disclosure agreement, but do you know why […]
Buying behaviors, preferences, and consumer demands have drastically changed over the course of the last year. And at the forefront […]
So, what does it take to have a winning app growth strategy? Is it nailing down user acquisition and getting […]
Both the Campaign and Ad Group pages contain keyword content. They have exactly the same keyword data dimensions and actionable […]