App tracking transparency on iOS does not appear to impact mobile game performance
Many assumed that with Apple’s App Tracking Transparency going into effect, we would see a significant decline in iOS game performance because
What is Experience Excellence?
Everyone is more or less familiar with Customer Experience. It’s a term that is the measure of how a customer feels
How Maple Media’s Ashley Fauset Manages Over 200 Apps with Hundreds of Millions of Users
App marketing has many moving parts, and marketers must also create multiple journeys to reach and retain consumers on their
Why Is an NDA for App Development Important?
In the news, you may have heard the term NDA, which is a non-disclosure agreement, but do you know why
Building Trust at Every Stage of the Buyer’s Journey
Buying behaviors, preferences, and consumer demands have drastically changed over the course of the last year. And at the forefront
Has your app customer lifecycle funnel sprung a leak?
So, what does it take to have a winning app growth strategy? Is it nailing down user acquisition and getting
ASA backend operation function collection
Both the Campaign and Ad Group pages contain keyword content. They have exactly the same keyword data dimensions and actionable