The Complete App Competition Research Guide

You may have put off this process because you thought it was too time-consuming or simply not worth the effort.  Well, in this post, we’ll show you why app competition research is an absolute must for the survival of your app.

Table of Content

we’ll also give you some tools and shortcuts that can make your job easier and make the task much less daunting. Most of these strategies are for both the App Store and the Play Store.

However, there are a couple that is store-specific.

The real power of app competition research is to give you an understanding of what your competitors are doing and how you can adapt to the challenges of the market.

Features Your Competitors Should Add (or get rid of)

It can be easy for app publishers to fall in love with certain features of their app. However, it may be prudent to look at what the users want and what potential features lead to most in-app events.

Market research can help you avoid blunders based on personal preference. t. You could do this by surveying your users, or you can look through user reviews of competitor apps.

MobileAction has an excellent Ratings and reviews tool that gives you access to all the comments and the ratings based on location as well as the timeframe for each app. . You can search for individual keywords if you can find the most popular keywords for low and high ratings respectively.

For example, if you are looking for features of the app that people like, you could do a search for the keyword “like,” “best” or “love.”

When we search for “best” we can see people showing appreciation for the positive aspects of their life.t. However, people who appreciate the game may be less likely to go into detailed descriptions than people who had issues with it. Good reviews can still be an indication of what certain people appreciate about the app. Using the Calm app as an example we can look at the most mentioned keywords with five-star reviews.

When you open the Reviews and Ratings section you can click over to the most mentioned keywords tab. Here you can find all the most mentioned keywords and how often they are used as well as the average rating they are associated with. You can also sort it by what kind of rating you want to see specifically.

The keywords “calm”, “love”, and “sleep” have the most occurrences within the five-star reviews. Therefore if we want to search for positive reviews we can change tabs to the review analysis and check what they are saying. This can give us some insight into what our users want to see from our app.

Therefore, you can also look for features that users don’t like in other apps and steer clear of them. When you are looking at reviews, try to find objective flaws with your app, or things that correspond with a large spike in bad reviews and a decrease in downloads. Not everyone will leave a comment so you don’t want to be changing your whole app due to the opinion of a vocal minority.

You can also check out our post on reviews here reviews of an app.

Bugs in your app or your app competition

Closely related to app features are bugs. You can search for keywords like “crash” or “bug” and see what people are having trouble with an app.

This is a good example of a long app review that we sampled from Pokémon Go. We can see that this review goes into a lot of detail and really explains the problem they are having.

Google Play Backlinks

As you probably know, backlinks are an important part of app rankings on the Play Store and on the web. So you need to have a plan to steadily build backlinks from highly related and reputable websites.

As you can see, a lot of their backlinks come from coupon sites. A little research can go a long way here.

All you need is one high-profile mention to get the ball rolling for your app.

Which SDKs are They Using?

This is a little more technical, but if you want to find out what kind of technology an app uses, you can use our SDK intelligence tool.

For less complex apps, this may be enough for you to understand their stack and possibly implement some of the same elements in your app. Here’s an example from the ESPN app.

Get Their Keywords

Now let’s get into the keyword ASO. Obviously, you should research all of your competitors’ apps and find out if there are any keywords that would be a good match for your app.

You are looking for keywords that have a high level of download intent, low competition, then high search volume…in that order. Then track those keywords and be sure to keep detailed notes on every keyword.

If you want to save some time, we also provide an estimate of how much each keyword contributes to their overall organic downloads. Starting with these keywords will give you a head start and save you the headache of sifting through every single keyword.

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To view more app promotion tips:

Wallstreetbets Effect on the App Stores Charts

How the iOS 14.5 Affect on ASO and Testing Results?

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