The number of audited and rejected apps has soared

From June 6 to June 7, the number of App Store downgrades in China continued to increase, with a total of more than 14,000 apps downgraded in two days. The US, Japan, Korea and other regions also saw a similar scale of downgrades. Judging from the time and scale of the downgrades, it is presumed to be Apple’s daily cleanup of the App Store at the beginning of the month, mainly targeting abandoned apps and illegal vest packages.

Table of Content

Apple’s WWDC Developer Conference Opens, Review Guidelines Updated

The annual Apple WWDC developer conference was held in San Jose, California at 1:00 a.m. on June 4. At the conference, Apple TV, Apple Watch, iPhone, iPad, and iMac related hardware systems were all upgraded, and each product was upgraded with a new feature experience.

After WWDC, Apple updated its audit guide with new requirements for user privacy, child safety protection, etc. It is mandatory for all apps involving new related regulations to be revised by September 3, 2019.

Apple Officially Releases iOS13 Public Beta

On June 25, Apple officially launched the “Apple Beta Software Program” page on its website. Compared with iOS13 developer version, iOS13 public beta is more stable and user-friendly, but there are still some cases where individual apps cannot be adapted. According to Apple’s announcement, iOS13 will not be officially released until this fall.

Apple may launch a Chinese version of iPhone with screen fingerprint

On June 30, upstream industry sources reported that Apple may create a special version of the iPhone for the Chinese market in the future, in order to strengthen its competitiveness in the Chinese market and also to recover the loss of old users. In terms of form factor, Apple intends to save costs by taking out Face ID on such a phone and replacing it with an under-screen fingerprint feature.

Keyword coverage, search rankings and list updates appear abnormal

In the evening of June 2, Seven Mac data monitored that the keyword search result changes were more active. The keyword coverage, search result ranking and list update of some apps showed different degrees of abnormal changes.

At the end of June, Seven Wheat Data found that the keyword dropout phenomenon was more serious, and the high hot keywords (search index ≥5000 keywords) were more or less dropped in the product list. According to the data, no keywords were found to have fallen from the list on June 15, 16 and 17, and the total number of products affected from June 18 to 26 was 51,709, among which the number of products affected on June 18, 19 and 22 was more than 1.1w+.

June App Store Data Overview

Number of App Store New/Unlisted App

In June, 35344 products were added to the App Store, which is more than the previous two months; 66,095 products were removed from the App Store, which is the least number of removed products in the past three months, but the overall number of removed products is still huge.

Among the new apps, games, tools, business, life, education and shopping apps were the most numerous, with games and tools apps adding more than 4,000, followed by business and life apps with more than 3,000.

The top 6 categories of the downgraded products are games, business, life, education, tools, and entertainment. The top 6 categories remained unchanged compared with the previous month, with the largest number of apps in the game category, 12,327 in total. In addition, the number of business and life apps increased slightly, with more than 7,000 products on the shelves, while the number of education, tools and entertainment apps decreased in descending order.

Monthly Statistics of Review Cycle in June

In June, the average audit time of App Store was only 19.63h, the longest audit time was 32.3h and the shortest audit time was 1.5h; the average audit time of working days was only 17.66h, which was one hour less than the average audit time in May.

Monthly ranking of rejected terms in June

The most rejected clause in June is clause 2.3 (accurate metadata), accounting for 40% of the total, a significant increase of 30% from the previous month. Clause 2.1 (App completion) was the second most rejected, accounting for 29%, and these two clauses were the most commonly rejected; Clause 3.1.1 (In-app purchase items) had a more significant drop in number than the previous month, accounting for 9% in June, less than one-half of the number in May; Clause 5.1.1 (Data collection and storage), Clause 2.5 (Software requirements), and Clause 3.2.2 (Unacceptable) were also rejected more frequently. Unacceptable) are also the most rejected categories. Thus, it seems that Apple has tightened the requirements for App metadata review since the review guidelines were updated, and developers need to pay extra attention.

Statistics of June’s reviewed titles/sub-titles

Among the titles reviewed in June, the number of titles with 1-5 characters in the main title range was the largest, with a total of 17,652, followed by the number of titles with 6-10 characters in the range, with a total of 9,858, and the number of titles with more than 11 characters was relatively small, with the number of long characters decreasing in each range. The number of titles with 7190 and 5711 characters is relatively small in other intervals.

In June, the keyword “platform” is still the most frequently used in the title, with 2958 times, accounting for 11.49%. The next most frequently used words are “game”, “management”, “life”, “service”, “smart”, “service” and “service”. Smart”, “Assistant”, “Smart”, “Video” and “Learning”. Learning”. The above 10 keywords are used more frequently in App names.

The trend of keyword ranking optimization rate in June

In June, the average achievement rate of keyword ranking optimization was 92%, and the highest rate was 96%, the high achievement rate days were distributed before June 10, the achievement rate dropped to 88% for two consecutive days on June 18 and 19, and the lowest rate was 85% on June 30, but the rest days were basically maintained above 90%. On the whole, it seems that the attainment rate at the beginning of the month is higher than that at the end of the month.

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