The Importance of Mobile Game App Store Promo Videos
As you probably know, Google Play and Apple’s App Store are the main places where users search for mobile games. App store listings contain all the important information about a mobile game (including name, description, screenshots, videos, etc.), which helps users decide whether or not to download it.
However, out of all app store page elements, app promo videos are the most important.
While a mobile game’s name and description can tell you a lot about the game (its features and benefits), it’s hard to get any real sense of the game.
“What about images?”, I hear you ask.
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Yes, screenshots and graphics can represent a game in a visual way to some extent, but they’re simply not as effective as promo videos. So while it’s true that a picture is worth a thousand words, a video is worth a thousand pictures.
Let me explain.
When users are choosing a mobile game to download and play, they want a taste of the game experience. They want to see gameplay, get a sense of the main game mechanics, goals, characters, story, etc.
It’s hard to portray all of that in a couple of images – video is a much better format for that.
I bet you got hooked on an app promo video at least once and decided to download a mobile game because of it.
A good promo video has the power to convert users right away.
We’ll go deeper into that in the following section.
The Main Benefits of App Promo Videos
If you’re still not convinced that you need an app promo video for your mobile game, take a look at these benefits.
It’s the Perfect Way to Present a Mobile Game
As it was mentioned before, app promo videos are perfect for showing off the best features of your mobile game. According to Mobile Action, more than 50% of top mobile games have a promo video.
A good promo video is fun, engaging, and intriguing.
In less than a minute, you can give potential players all the information they need. In other words, they can get an accurate sense of the game experience. Depending on the game, you can show off different storylines, characters, missions, levels, achievements, and game design.
For gamers, these are the deciding factors when choosing which game to download. That’s what makes app promo videos so effective.
It Boosts Conversions
By far the best thing about promotional videos is their ability to influence users to download a game.
So not only can a promo video showcase your game in the best light, but it also drives conversions. According to StoreMaven, a good video can increase conversion rates by 40%!
Our experience in marketing mobile games tells us that games with a promo video in their app store listing get more downloads. That’s what makes promo videos an invaluable part of any user acquisition strategy.
It Attracts High-Quality Users and Gets You More Engagement Post-Install
The benefits of app promo videos don’t stop at getting you more installs. They also have a positive post-install impact.
Let me explain what I mean by that.
Since promo videos do a great job of explaining the main features of the game before users even download it, they attract high-quality users. Those are the users who tend to be very engaged with a game, have good retention, and are more likely to make in-app purchases.
It makes sense if you think about it.
Let’s say you download a mobile game just based on a description and some images, you don’t have a real sense of what that game is about. When you first start playing it, you might have trouble understanding how to play the game and how to engage with it further. Ultimately, you might decide that game is not really for you and lose interest.
On the other hand, when you download a game after you have watched a promo video, that is less likely to happen. You go into the game already knowing what it is about – you’re familiar with game mechanics, characters, storylines, goals, etc. That makes you more engaged with the game right from the start. Moreover, you’re more likely to have an emotional connection with the game as well as decide to spend on in-app purchases.
For that reason, app promo videos result in better engagement and user retention, as well as boost revenue.